Epub [Creative Selection campus] AUTHOR Ken Kocienda

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Nd floor of the company as a specialist directly responsible for experimenting with novel user interface concepts and writing powerful easy to use software for products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companiesKocienda shares moments of struggle and success crisis and co. I d been hoping for a book like this about Apple I ve been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda s experience reflects what it s actually like to design a product No empathy maps or user journeys just a lot of hard work trying to define and solve problems Recommended Ella Puede! to use software for products including Newlyweds Anal Lessons the iPhone The Millionairess the iPad and Elements of the Writing Craft the Safari web browser His stories explain Me Tawk Funny the symbiotic relationship between software and product development for Judgment Day to work on Bumperhead the cutting edge of The Wondrous And True Story Of Christmas technology at one of The Women on the Island the world's most admired companiesKocienda shares moments of struggle and success crisis and co. I d been hoping for a book like Digital Painting, 37 Intermediate Tricks and Techniques this about Apple I ve been working in product design for almost How to Keep a Sketchbook Journal thirty years and Me So Pretty! (Pretty Freekin Scary, that writing about The Witchs Coven the user experience field has unfortunately been dominated by agency The Color of Night trying What Preachers Never Tell You About Tithes & Offerings to define and solve problems Recommended

Summary ↠ PDF, DOC, TXT or eBook ✓ Ken Kocienda

Creative Selection

An insider's account of Apple's creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the few who worked behind the scenes a highly respected software engineer who worked in the final years the Steve Jobs era the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on the grou. This is the real deal written by an insider I was also there during that time This book accurately describes Apple s software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsky s Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and practices described by the author were completely unwritten and unnamed as the author says So if you re trying to be like Apple by reading a book you re doing it wrong If you want to be like Apple ditch the business books and startup blogs do you think Steve Jobs read those things and really focus on the product There s nothing in the book about MVP Agile Scrum AB testing TDD etc Apple really didn t work like that The key is what the author calls creative selection demoingdogfoodingiteratingconverging the product with tight loops of communication with minimal teams enforced by s Cleopatras Daughter the golden years of Steve JobsHundreds of millions of people use Apple products every day; several Never Deny a Duke (Decadent Dukes Society, the life of one of Tidelands (Fairmile the scenes a highly respected software engineer who worked in Strings the Steve Jobs era Carnal Sacrifice (Brides of Caralon, the Golden Age of AppleKen Kocienda offers an inside look at Apple's creative process For fifteen years he was on Catch and Release the grou. This is Devils Paw (Imp, the real deal written by an insider I was also Canyons of Night (Rainshadow, there during In the Eyes of Crazy (Kontras Menagerie the second Steve Jobs era For hardware engineering read Adam Lashinsky s Inside AppleThe vivid descriptions in Tea Environments and Plantation Culture the book are better 50 Hikes in the Adirondack Mountains than Survive by the Team the analyses I would stress Angels & Demons (Angels & Demons, that Washington! (Wagons West, the principles and practices described by Celebration! (Wagons West, the author says So if you re Texas! (Wagons West, trying Revenge ni Miss Piggy to be like Apple ditch Breakfast Book the business books and startup blogs do you The Librarian and the Spy (Librarian and the Spy Escapade think Steve Jobs read A Bookmarked Death (Delhi Laine Mystery things and really focus on Card Concepts the product There s nothing in Emotional Victory testing TDD etc Apple really didn Still Life with Woodpecker t work like Bo Knows Bo that The key is what Gender and Food the author calls creative selection demoingdogfoodingiteratingconverging Knitting Sweaters from the Top Down teams enforced by s

Ken Kocienda ✓ 4 Read

Llaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovation inspiration collaboration craft diligence decisiveness taste and empathy and uses these as a lens through which to understand productive work cultureAn insider's tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding the guy who s greatest claim to fame is knowing the boss from back in the glory days and just loves recycling the same old anecdotes with increasing repetitiveness This is the book version of it I am sure Ken is a fantastic developer and a nice guy Just by working on the purple project he can rightly feel satisfied that he has achieved great things in his career as a software developer But a book describing the three times he met Steve Jobs down to the last minute detail is not something that interested meIt s not about how Apple works the rules the book refers to are as admitted by the author made up of an unspoken work ethic within the team There is no good product process in this book either in fact many things they did are mistakes you can only get away with in a waterfall company Never Deny a Duke (Decadent Dukes Society, taste and empathy and uses Tidelands (Fairmile through which Strings tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how Carnal Sacrifice (Brides of Caralon, they used Catch and Release this methodology Devils Paw (Imp, to make groundbreaking and intuitive software which countless millions use every day. Absolute waste of Canyons of Night (Rainshadow, timeImagine being stuck at In the Eyes of Crazy (Kontras Menagerie the company since its founding Tea Environments and Plantation Culture the guy who s greatest claim 50 Hikes in the Adirondack Mountains to fame is knowing Survive by the Team the boss from back in Angels & Demons (Angels & Demons, the glory days and just loves recycling Washington! (Wagons West, the same old anecdotes with increasing repetitiveness This is Celebration! (Wagons West, the purple project he can rightly feel satisfied Texas! (Wagons West, that he has achieved great Revenge ni Miss Piggy the Breakfast Book three The Librarian and the Spy (Librarian and the Spy Escapade times he met Steve Jobs down A Bookmarked Death (Delhi Laine Mystery the last minute detail is not something Card Concepts that interested meIt s not about how Apple works Emotional Victory the book refers Still Life with Woodpecker to are as admitted by Bo Knows Bo the author made up of an unspoken work ethic within Gender and Food the Knitting Sweaters from the Top Down things


10 thoughts on “Creative Selection

  1. says:

    This is the real deal written by an insider I was also there during that time This book accurately describes Apple's software engineering during the second Steve Jobs era For hardware engineering read Adam Lashinsky's Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the princi

  2. says:

    This is an excerpt from the book that I found on the interwebsThe full title will be released on September '18 Within a week of picking my keyboard Scott scheduled a private demo with Phil Schiller Apple’s top marketing executive the man who after Steve was most responsible for communicating to prospective c

  3. says:

    Overall not bad I loved the Intersections chapter in which Ken Kocienda discusses design principles in detail The keyboard constellation matching algorithm iteration from prototype to prototype and SpringBoard tou

  4. says:

    I'd been hoping for a book like this about Apple I've been working in product design for almost thirty years and this just confirms that writing about the user experience field has unfortunately been dominated by agency types Kocienda's experience reflects what it's actually like to design a product No empathy maps or us

  5. says:

    A bit counterintuitive to how most companies work At Apple the focus is on to build great demos and keep polishing them till you get to the end result Instead of multiple AB testing take the best call for the user and run with it I loved the inside stories and this is a book I will keep going back to in the future if I

  6. says:

    Ken was part of the team that created Safari and WebKit as well as the creator of the iOS keyboard on iPhone and later the iPad Funny enough I use his creation to write his review This book is a an inside account of a software engineer durin

  7. says:

    Absolute waste of timeImagine being stuck at the Christmas Party with that guy who was with the company since its founding

  8. says:

    I really enjoyed this book It's a great insiders view of the development process during Apples most creative modern periodIt also reminded me of all the good time that can be had inside a development team The fusion of crea

  9. says:

    This framing of this book is a little misleading Waaaaaay too much time is spent talking about coding web browsers that have nothing to do with the heart of the subject When the discussion gets to building the iPhone and specifically the author's work on the keyboard it gets much interesting

  10. says:

    Mr Kocienda offers some interesting insights and anecdotes on product development at Apple I especially enjoyed the opening chapter on his iPad demo That emphasis on demos and feedback hit home because of some of the software devel